In an effort to provide a productive alternative to mindless consumption, Kidworth (www.kidworth.com), was launched today. Kidworth is a free service that enables intelligent gift giving, especially during the holiday season, with a long-term objective of empowering parents to raise a generation of financially literate children. Targeting parents with cradle to college-aged children, Kidworth is focused on financial goal-setting and achievement by using technology and social media to help a generation identify, set and fulfill worthwhile financial goals. (Read More)